Our Story
A Ugandan family brand crafting luxury honey with purpose.
From London finance to Uganda’s wild landscapes: our founder set out to build a luxury brand that regenerates nature and livelihoods. Humble Beeing pairs elevated taste with measurable impact, working directly with beekeepers across biodiverse regions to bring you single-origin and infused honeys, and pure beeswax candles.
Today, we’re proud to remain 100% Ugandan-owned, championing traceability, fair pricing, and long-term partnerships with smallholder farmers.
Mission
Craft luxury products that deliver sustainable income for beekeepers while restoring ecosystems.
Vision
Become Africa’s most trusted luxury honey and beeswax brand, synonymous with quality, traceability, and regeneration.
Our Why
We believe commerce can fund conservation. Every jar supports biodiversity corridors, protects Shea trees, and uplifts communities.
Meet the Team
Obaya
CEOLetaru
Business DevelopmentAnguyo
Strategic AdvisorRogers
Production AssistantTimeline of Milestones
Obaya quit his job in London and moved back to Uganda during covid lockdowns, set up his first beehives and got started.
Introduced single-origin range with full traceability and infused ranges
Officially Registered the company and started selling in larger stores and got our first Hotel contract
Got UNBS Q-Mark to enable us to sell in supermarkets and export internationally